In this example, the headline structure is assumed to have three elements:

•Kicker, 2 lines

•Headline, 1 lines

•Sub-headline, 1 lines

In the example, we specified only the required tags. We left out the font, the inter-element distance tuning, alignment, tracking and similar. You will set these tags as you would do usually, with one addition - the anchor tag. It will keep the vertical position of the elements on the desired position.

Kicker element

The anchor is not needed for the kicker element, as it it first in the frame. Therefore, assuming your kicker will be in 12pt type size, set the tags for kicker such as >hld 12pt<.

Headline element

The anchor for the headline element sets the vertical position of the headline below the kicker. Assuming your headline will be in 24pt type size, and since the kicker type size was 12pt, in two line, use for the first parameter of the anchor tag the expression kicker_size * kicker_lines, e.g.

>a 12pt*2,1<>hld 24pt<.

Sub-headline element

The anchor for the sub-headline element sets the vertical position of the sub-headline below the headline. Assuming your sub-headline will be in 14pt type size, and since the kicker type size was 12pt in two lines, and the headline size was 24pt in one line, use

>a 12pt*2+24pt*1<>hld 14pt<.