About name and title for stories, images, audios and videos
The content related objects (articles, stories, audios, videos, documents, etc) have both the name and the title attribute.
For articles, the name is what you specified when creating the article, while the title is the last headline.
For other content the name is a system generated GUID, while the title is read from metadata. For example, when you upload an image or a PDF file, it's title is generated in this order:
1/ If you entered its title in the Upload form, that's the name - and all other names below are ignored.
2/ If you left empty the Title field, and there's a document title in the IPTC or document title, then that's the title.
3/ If there's no IPTC or document title in metadata, the file name will be the title.
Displaying name or title in directory styles
In directory styles it makes sense to display the name for articles, while for other content the title should be displayed.
You can use one column for both - the .descName that is an auto-computed attribute, containing name for articles and title for other content.
Searching for name or title in search forms
You can use one field to search for both name or title only when using this specific syntax:
<attribute path="[folderObject.name]">
<ui labelPosition="Side" label="Name/Title">
<template kind="ExaleadFullText"/>
</ui>
</attribute>
Then, the gn4Title field, that refers both the title and the name (and the headline for articles), is searched.
See also Search by name for more details.