In every APM object library, related to a specific editorial hole, you can create as many objects as you can imagine as "good layouts"

Example

Here you see six newspaper pages, each with two articles.

For the sake of this explanation, the article layout on the left is named "lead article", and the article layout on the right "side article".

Although all these article layouts look quite similar, they are all different, following a precise pattern:

Those six objects, all of the same width and height, can contain two articles, and are quite similar, but not the same

What is the same?

•All lead articles but one span over 4 columns, have 2-decks headline, a 2-columns side image, byline and the first paragraph is bold.

•All side articles but one span over 2 columns and have 3-decks headline, no byline and the first paragraph is plain.

What is different?

•Some lead articles have a fixed height pull quote at the bottom of the 2nd column, and other lead articles are without it.

•One lead article spans over 5 columns. One side article spans over 1 column.

•Some side articles have an image in the 2nd column, some have two images, and some articles are without images, but have a fixed height pull quote (only if the lead article is without it).

Which additional variants you can create?

•Lead article with 3-decks headline.

•Lead article with 1-deck headline

•Lead article with a shorter image that spans over the top part of the last two columns with body text below it.

•Lead article with a shorter image than spans over the last three columns with body text below it.

The total count

The total count for this editorial hole could be about 30 or more shapes.

General note

More layout variations you create, the APM engine will quicker locate a suitable article.